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營銷方案討論
簡:Now we've decided to go global, what form of entry should we use to get into the US market?
杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?
簡:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.
杰克:But their local market knowledge could be invaluable.
簡:But there are easier ways to gain that local knowledge.
杰克:So what is your suggestion then?
簡:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.
參考翻譯：
現(xiàn)在我們已經(jīng)決定走全球化路線.我們應(yīng)該采取什么形式進(jìn)入美國市場?
嗯.正如你在我的策略計(jì)劃上看到的.我認(rèn)為搞合資企業(yè)將是最好的選擇. 你認(rèn)為呢?
我認(rèn)為合資企業(yè)不適合我們這種類型的消費(fèi)產(chǎn)品.因?yàn)槲覀儾恍枰晃槐镜睾匣锶?
但是他們關(guān)于本地市場的知識可能會大有價(jià)值.
但是有更容易的方法獲得那些本地知識.
那么你的建議是什么?
我認(rèn)為我們應(yīng)該請一位經(jīng)銷代理人和一名業(yè)務(wù)顧問.這是獲得本地知識的相對廉價(jià)的方法，
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Joint venture:合資企業(yè),合營企業(yè)
A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.
market knowledge: market knowledge is the understanding of the local market a local firm has 市場知識
I think we should acquire the services of a distribution agent as well as a business consultant.
Distribution指商品的運(yùn)銷,經(jīng)銷,分銷, the system of transporting and delivering goods. 看下面幾個(gè)例句.
distribution costs 經(jīng)銷成本
worldwide distribution systems 全球經(jīng)銷系統(tǒng)
marketing, sales and distribution 營銷、銷售和經(jīng)銷
經(jīng)銷,分銷商就是"distributor".
Japan's largest software distributor 日本最大的軟件分銷公司
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